Investing in fitness technologies that help scale your gym’s success seems like a smart idea. But where do you start? Where do you invest your tech budget first?
In a world where technology is ever-changing, the decision-making process can become a bit cloudy. We’ve narrowed down some of the latest software developments which will improve your client experience—and supercharge gym growth.
4 Pieces of Fitness Technology You Need in Your Gym
#1: Provide online training offerings
Having the right tech in place to provide online offerings enables your members to feel more supported and empowered—as their fitness goals can be accomplished both inside and outside of your gym.
Gyms can easily provide a wide variety of options when it comes to digital offerings, such as:
– Live video classes
– Virtual personal training sessions
– Virtual nutrition coaching
– Video chat consultation calls
Check Out: The Ultimate Guide to Video Coaching
A hybrid training model also opens two main opportunities for potential revenue growth. First, by decreasing the amount of foot traffic in your gym, it opens up more capacity allowing you to onboard new members. Secondly, by offering online training services, members are not restricted to working out in your physical space – meaning you can onboard new members from pretty much anywhere in the world!
PS: Remember to promote your online initiatives to both new and existing members! This can be done with signage, through email or text message, and your social media channels.
#2: Invest in smart gym equipment
Investing in smart gym equipment is a perfect way to scale the growth of your gym.
There are many advantages of cloud-connected equipment for gyms and health clubs. When facility staff, trainers, and members are connected to one seamless system, clubs can deliver a full-circle training experience that is like no other.
Additionally, members can access a menu of on-demand workouts keeping them motivated and entertained while training, adding another way to keep foot traffic in your clubs at an all-time high.
By adding a few smart bikes to your fleet of machines, your club could open doors to new clients! Maybe they are looking to get out of the house but want a simple workout approach: like accessing a library of live and on-demand classes available to them anytime they make a visit to your gym floor.
Check Out: How to Create a Gym Business Strategy
#3: Embrace the popularity of wearables
The wearable tech market is hugely popular amongst fitness fans. How many Apple Watches do you see on the gym floor on an everyday basis?
Consumers find wearable fitness technology valuable because they want to understand their fitness journeys on a deeper level. Wearable technology allows the member to track their progress over time and gives a sense of accomplishment to the user as well.
The next generation of wearables will generate even more powerful insights than what they currently track. Stay ahead of the trend by updating your existing services to make them compatible with wearable technology. Ensuring your machines and apps offer seamless integrations so that you create new ways for your members to stay on top of their fitness goals! Plus, it’ll enable your trainers to utilize intuitive training practices when coaching clients. Investing in a tech solution that integrates your members’ most-used wearables into one app will make your business more relevant and help it stand out from the competition.
⚡️TZ Tip: Use ABC Trainerize’s personal training app to connect your client profiles to popular wearables like: Garmin, Fitbit, MyFitnessPal, Apple Health, Calm App, Peloton, and more! 💪🏼
#4: Develop a custom app
Having your own app is a great way for your gym to significantly enhance member engagement and loyalty
A well-designed app can offer workout plans, class schedules, progress tracking, and even virtual classes. Digital platforms can also facilitate communication between trainers and members, providing personalized advice and support.
Here at ABC Trainerize, we provide gyms with access to their very own custom branded app. What this means, we take the current ABC Trainerize app (and all the cool features) and update it to reflect your branding. It’s the ultimate way to digitize your business and deliver a training experience that’s uniquely yours.
With fitness, nutrition, and habit-coaching features, plus in-app messaging, progress tracking, and more — we’ve got everything you need to motivate and inspire. Sign up for a free 30-day free trial below!
