While exercise lays the foundation for a healthy lifestyle, nutrition acts as the cornerstone that supports individuals in reaching their health goals.
Studios that offer nutrition coaching services provide their members with the knowledge, guidance, and support necessary to make informed dietary choices that align with these goals.
By integrating nutrition coaching into your fitness studio, not only does it enhance the overall experience for your clients — it also ensures they receive comprehensive support across their entire wellness journey.
In this post, we’re going to look at ways fitness studios can build nutrition coaching into their services, so they can offer a truly holistic approach to health and wellness.
What Kind of Nutrition Programs Can Fitness Studios Add?
Nutrition plans
Offering personalized nutrition plans tailored to individual needs can significantly enhance your clients’ progress. These plans typically include detailed breakdowns of macronutrients, meal suggestions, and ongoing guidance and support to help clients stay on track.
Nutrition challenges
Harness the power of friendly competition by organizing quarterly nutrition challenges. These challenges not only foster a sense of community among your clients but also encourage adherence to healthier eating habits.
Nutrition habits
Emphasize the importance of cultivating healthy nutrition habits alongside regular exercise. Encourage simple yet effective practices such as staying hydrated, consuming adequate protein, and incorporating nutrient-rich foods like salads into daily meals.
Check Out: The Foolproof Guide to Adding Nutrition Coaching to Your Services
How to Set Up Nutrition Programs at a Fitness Studio
Step #1: Decide on your approach
Determine the approach that best aligns with your fitness studio’s ethos and clientele. Whether it’s offering personalized nutrition plans, organizing group challenges, or promoting healthy habits, clarity on your approach is key.
Check Out: The 5 Key Elements of Good Nutrition Coaching
Step #2: Set your goals
Establish clear objectives for your nutrition coaching program. Define the outcomes you aim to achieve for your clients, such as improved dietary adherence, enhanced performance, or sustainable weight management.
Step #3: Hire an expert
Consider bringing onboard certified nutrition professionals such as registered dietitians or nutritionists to spearhead your nutrition coaching efforts. Their expertise and knowledge will add credibility and value to your program(s).
Marketing Fitness Studio Nutrition Programs
Marketing your studio’s nutrition coaching services is crucial for raising awareness, attracting new clients, and demonstrating your studio’s commitment to holistic health and wellness.
Here are 3 simple but effective ways to market nutrition coaching services.
#1: Utilize social media platforms
Create engaging content that highlights the benefits of nutrition coaching, success stories from clients, and tips for healthy eating.
Use platforms like TikTok and Instagram to share before-and-after photos, testimonials, and informative posts about nutrition-related topics. Use hashtags relevant to nutrition, fitness, and wellness to expand your reach and engage with potential clients.
You could also consider hosting live Q&A sessions or webinars with nutrition experts to address common member questions.
Check Out: How Fitness Studios Can Attract Gen Z Members
#2: Offer free nutrition workshops and seminars
By providing valuable educational content, you not only establish your studio as a trusted authority in nutrition but also attract potential clients who may later enroll in your coaching programs.
Host free workshops (or webinars!) focused on nutrition-related topics at your fitness studio. Topics could include meal planning, macronutrient tracking, mindful eating, or navigating nutrition labels.
Promote these events through your studio’s website, social media channels, email newsletters, and local community bulletin boards. Why not encourage attendees to invite friends and family members who may be interested in improving their nutrition habits?
#3: Collaborate with nutrition professionals
By collaborating with nutrition experts, you can offer comprehensive and personalized nutrition solutions to your clients while expanding your network and reaching new audiences.
Partner with certified nutritionists, dietitians, or wellness coaches to enhance the credibility and expertise of your nutrition coaching services. Invite these professionals to conduct guest classes, workshops, or even one-on-one consultations at your studio.
You can easily cross-promote each other’s services through social media shoutouts, blog posts, and joint marketing campaigns.
Pricing Fitness Studio Nutrition Programs
There are 2 main ways for fitness studios to incorporate nutrition coaching into their pricing strategy.
#1: Add as a new offer to your fitness studio
– Consultation fee: Offer an initial consultation with a nutrition coach at a fixed fee. This session allows clients to discuss their goals, dietary habits, and any specific needs. Price the consultation based on the duration and expertise of the nutrition professional, ranging from $50 to $150.
– Package options: Create tiered packages that include a set number of coaching sessions per month along with personalized meal plans and ongoing support. Offer packages such as Bronze, Silver, and Gold, priced at $200, $300, and $400 per month, respectively, based on the level of customization and support provided.
– Subscription model: Implement a monthly subscription model where clients pay a flat fee for unlimited access to nutrition coaching services.
Set subscription prices between $100 to $250 per month, depending on the frequency of coaching sessions and additional features included.
Check Out: The Ultimate Pricing Guide for Fitness Studios
#2: Add as a value into challenges or current offers
– Challenge upgrade: Offer clients the option to upgrade their participation in fitness challenges to include nutrition coaching. Price the upgrade at an additional $50 to $100, providing clients with personalized nutritional guidance throughout the challenge duration.
– Bundle with membership: Bundle nutrition coaching as an add-on to existing membership packages or class packages offered by the studio.
Incorporate nutrition coaching into premium membership tiers at an added cost of $20 to $50 per month, enhancing the value proposition for members.
– Incentive program: Create an incentive program where clients earn complimentary nutrition coaching sessions based on their attendance, referrals, or achievement of fitness milestones. Offer one free coaching session for every three studio visits or for referring a new client, incentivizing client engagement and loyalty.
Adding nutrition coaching services to your studio not only enriches your offerings, but it also reinforces your commitment to supporting your clients in their journey towards optimal health and wellness.
And, here at ABC Trainerize, that’s something we’re passionate about. We’re focused on helping trainers deliver a fully holistic approach to coaching — one that includes fitness, daily habits, and nutrition coaching.
When it comes to nutrition, we provide an all-in-one solution that handles meal tracking, meal planning and habit coaching. We empower studios to deliver all aspects of their training in one place, while maximising client engagement.
See for yourself and sign up for a 30-day free trial below!
