Hey there, fitness pros! Doesn’t it feel a bit like the rules of social media are constantly changing? If you’re anything like us, it might feel like a never ending game of catch up. And, because we don’t want to leave you standing behind in the dust, we’ve come up with a list of the best strategies to keep your social media in 2024 strong and your business booming.

📝 FREE RESOURCE: The Personal Trainer Social Media Cheat Sheet

Ready to crush it on social? Stick with us, we’ve got you covered! 

Social Media Sales: As Important as Ever in 2024

You already know this, but gone are the days where social media was just a place to post your workout selfies and smoothie bowls. Nowadays it’s a powerhouse for sales! Whether you’re selling online training programs, fitness apparel, or nutritional plans, social is where your clients are hanging out ready to buy. So, let’s make sure you’re maximizing your sales potential!

Here are the 7 keys to social success in 2024 for fitness pros.

The Top 7 Social Media Trends in 2024

Trends….. They’re always changing. This year we’re saving you the hassle of trying to keep up on your own with the top 7 trends in 2024. Take a read, and watch your engagement soar!

#1: AI-generated content

It’s no secret that AI is here, and it’s changing the game. So embrace it! We like to think of it a bit like having a virtual assistant to help you create post ideas, write captions, or even suggest hashtags. AI tools will save you tons of time – but don’t forget to keep it real and stay true to you and your brand!

Check Out: Artificial Intelligence: AI for Personal Trainers

#2: A more calculated approach

These days return on investment is more important than ever. Because of this, every post, story, and paid ad needs to be part of your bigger strategy to drive results. So be sure to track your analytics, see what’s working, and then double down. Don’t be afraid to stop something that isn’t working, especially if it’s costing money – you’ve tried, and it just wasn’t meant to be!

#3: Less is more

Posting less but more frequently is the new mantra. So, instead of overwhelming your followers with multiple posts a day, start to focus on quality and consistency. Think of daily stories, regular informative posts, and engaging reels to keep your audience hooked without overloading them.

Check Out: The Ultimate Guide to Instagram Marketing for Fitness Professionals

#4: Entertainment matters

Let’s face it, social media is all about entertainment. Whether it’s a funny workout blooper, a behind-the-scenes look at your training sessions, or a dance challenge, keep it fun and engaging. People love to be entertained, and it makes your brand more relatable.

#5: Short-form video dominance

Short-form videos are here to stay! Platforms like TikTok, Instagram Reels, and YouTube Shorts are where it’s at. These bite-sized videos are perfect for quick workouts, fitness tips, and motivational snippets. They’re easy to create and can go viral in no time. What’s not to love about this trend! 

#6: Authenticity rules

In 2024, authenticity is key. People want to connect with real humans and their stories, not just polished brands. So share people’s (including your own!) journeys, struggles, and successes. Be genuine and transparent – it builds trust and fosters deeper connections with your audience.

#7: Community building

Building a strong community around your brand is key. So create Facebook groups, host live Q&A sessions, and encourage user-generated content. A supportive community not only boosts engagement but also turns your followers into loyal clients. It’s a win-win!

How Social Media Trends in 2024 Affect Your Strategy

Let’s break it down….

Evolving trends are shaping the way we approach social. And as fitness professionals, adapting to them is key. Here’s how you can incorporate them into your overall strategy:

• Leverage AI: Use AI to streamline your content creation. Tools like ChatGPT can help you draft posts, and design tools can make your posts pop! 
• Focus on ROI: Set clear goals for your social media efforts. Use analytics to measure success and tweak your strategy accordingly.
• Quality over quantity: Plan your content calendar with a focus on high-quality, engaging posts. Remember, make every post count!
• Entertain and educate: Combine entertainment with valuable fitness tips. This balance keeps your audience engaged and coming back for more.
• Embrace short-form video: Create quick, engaging videos that highlight your expertise and personality.
• Be authentic: Share your real self with your audience. Your authenticity will resonate and build trust.
• Foster community: Engage with your followers and create a sense of belonging. A strong community will support and promote your brand.

What’s Next?

At ABC Trainerize, we’re here to help you navigate the latest and greatest social media trends and take your social presence to the next level. Our platform helps you take your business and your strategy to the next level.

Let’s make 2024 the year you dominate social media and grow your fitness business like never before! Ready to get started? Let’s do this! 💪📲