Client EngagementSales and Marketing TikTok Fitness Trends: A Guide for Personal Trainers 

In the fast-paced world of fitness, TikTok is where the coolest workout trends emerge and spread rapidly. As a personal trainer, staying updated with these trends can give you a competitive edge. Keeping up with these trends not only can help to spice up your clients’ routines, but they can also give you a leg-up in attracting new ones!  

Let’s dive into four TikTok fitness trends you should explore and see how they can boost your business.

Top TikTok Fitness Trends in 2024 

#1: Dead hangs 

One of the most popular fitness trends on Tiktok is the dead hang, a simple yet effective exercise that involves hanging from a horizontal bar with a relaxed body. This exercise, with over 138 million views on Tiktok is used for its benefits in decompressing the spine and shoulders.  

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Benefits for clients:

  • Enhanced posture: Dead hangs counteract the effects of prolonged screen time and poor posture by elongating the spine and opening up the shoulder joints.
  • Improved shoulder health: The exercise gently stretches and decompresses the muscles around the shoulders, alleviating tension and improving flexibility. 

How personal trainers can use this trend

Introduce dead hangs as part of your clients’ warm-up or cool-down routines. Start with shorter durations of 20-30 seconds and gradually increase as your clients build strength. Highlight the posture and shoulder health benefits to clients who spend long hours at desks. 

#2: Reformer pilates 

Reformer Pilates has gained significant attention on TikTok. This variation of classic Pilates uses a reformer machine to provide a comprehensive full-body workout, engaging muscles through controlled resistance.

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Benefits for clients: 

  • Lean muscle development: Reformer Pilates helps build lean muscle through resistance training without heavy weights.
  • Low-impact: Ideal for clients of all fitness levels, it minimizes injury risks while delivering effective results. 

How personal trainers can use this trend

Consider offering Reformer Pilates sessions or collaborating with a certified instructor. Promote these sessions to clients looking for low-impact, full-body workouts. Emphasize the strength and toning benefits, especially for those cautious of high-impact exercises. 

#3: 12-3-30 Workout 

The 12-3-30 workout, created by TikTok influencer Lauren Giraldo, involves walking on a treadmill at a 12% incline and 3 miles per hour for 30 minutes. This simple yet effective routine has gained widespread popularity due to its accessibility and effectiveness. 

Benefits for clients: 

  • Joint-friendly: As a low-intensity exercise, it’s gentle on the joints, making it suitable for clients with joint issues or those recovering from injuries.
  • Bone density: Helps strengthen muscles and bones without excessive strain, reducing the risk of osteoporosis. 

How personal trainers can use this trend 

Incorporate the 12-3-30 workout into your cardio training programs. It’s perfect for clients who prefer a low-impact, easy-to-follow routine. Highlight its joint-friendly nature and accessibility, making it appealing to a broad client base. 

#4: Shy girl workouts

This trend has gained growing traction on TikTok in recent months, with over 200 million views under the hashtag #ShyGirlWorkout. Shy girl workouts cater to individuals who feel self-conscious in crowded gym spaces. These routines require minimal equipment and can be performed discreetly, either at home or in a quiet corner of the gym. 

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Benefits for clients: 

  • Increased confidence: Helps clients overcome gymtimidation, building confidence and consistency in their fitness routines.
  • Accessibility: Minimal equipment needed makes these workouts easy to perform anywhere. 

How personal trainers can use this trend  

Develop personalized shy girl workout plans for clients who feel anxious in public gyms. Include a mix of dumbbell exercises, bodyweight movements, and mobility drills. Provide tips on finding quiet spots in the gym and using headphones to stay focused.

Leveraging Tiktok Trends to Attract Clients 

Incorporating TikTok fitness trends into your training programs can significantly enhance your client offerings and attract new clientele. Here’s how you can leverage these trends to your advantage: 

Enhance your social media presence 

  • Share videos of yourself or your clients performing these trending exercises on your social media platforms.
  • Use relevant hashtags to increase visibility and attract followers interested in the latest fitness trends. 

Offer trend-focused workshops and classes  

  • Organize workshops or classes centered around popular trends, such as Reformer Pilates sessions or 12-3-30 group workouts.
  • Promote these sessions through your social media channels and email newsletters. 

Educate your clients 

  • Keep your clients informed about the benefits and proper techniques of these exercises through blogs, newsletters, or social media posts. 
  • Highlight the health and fitness advantages of these trends, making them appealing to a wide audience. 

Customize training plans 

  • Incorporate these trends into personalized training plans, ensuring each client feels they are part of the latest fitness movements.
  • Tailor workouts to meet individual client needs, emphasizing how these trends can help them achieve their fitness goals. 

By embracing and promoting these TikTok fitness trends, you can keep your training methods fresh and engaging, helping your clients achieve their goals while positioning yourself as a forward-thinking personal trainer in a competitive market.

Let’s help your clients achieve their fitness goals together! Download your free 30-day trial of ABC Trainerize today.
 
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