In 2025, fitness influencers are revolutionizing how we approach health and wellness. This makes expert guidance more accessible than ever before!
First, fitness ambassadors offer more than just workout tips. They’re creating spaces where real conversations about fitness happen naturally. Breaking down complex health info into clear, useful advice. 💪
So, whether you’re looking for science-backed training methods, mindful movement practices, or nutrition advice, today’s influencers provide practical solutions that fit into even the busiest lifestyles. Best of all, they’re building supportive communities where everyone’s wellness journey matters.
Next, by following the right influencers, you’ll gain valuable insights that can transform your fitness business — not to mention your own fitness journey. 😉
Ready to learn more about how to become a fitness influencer? Let’s get into it!
Key Factors in Selecting Fitness Influencers
When it comes to fitness influencers, knowing who to trust and learn from can be a game-changer for your fitness business.
Here’s a simple list to help you make the best choices:
- Check their credentials: First, start with the basics — do they have formal training or certifications? This isn’t just about credibility. It’s about ensuring they know their stuff and can offer safe, effective advice.
- Measure their impact: Next, it’s not just about how many followers they have. Look at how actively their followers engage with their content. High engagement rates mean their audience isn’t just large, but loyal and trusting, too.
- Seek authenticity: Then, you want someone who shares their real experiences and maintains transparency. This builds trust and makes their guidance more relatable and practical.
- Find your fit: Finally, focus on influencers who specialize in areas that align with your interests or business needs. Whether it’s yoga, bodybuilding, or wellness, finding a niche influencer can enrich your learning and inspiration.
By keeping these considerations top of mind, you’ll enrich your fitness business with credible and inspiring role models.
Check Out: How to Make Money as a Fitness Influencer
Top Fitness Influencers to Watch in 2025
Want to learn how to become a fitness influencer on Instagram? Check out this round-up of top content creators to spark ideas and inspiration. 👇
Strength and Conditioning Experts
Meg Squats | @megsquats
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First, meg is a prominent advocate for strength training among women. She provides helpful guidance and tips on YouTube and Instagram. As a competitive powerlifter, she breaks down complex lifting techniques into accessible videos and vlogs. Ultimately fostering a supportive community for female lifters.
Meg’s commitment to promoting strength and confidence — both in and out of the gym — makes her an invaluable resource. In addition to an inspiration for those looking to empower themselves through fitness. So, if you’re looking to become a strength and conditioning influencer, start with Meg!
Jeff Nippard | @jeffnippard
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Next, known for his science-based training methods, Jeff is a pro natural bodybuilder. He offers valuable insights into strength and conditioning.
Jeff uses his deep understanding of muscle mechanics and workout science to teach about the most effective ways to build muscle and lose fat. His clear explanations help simplify complex topics ( like muscle hypertrophy). This makes him a valuable resource for those who want to train smarter and achieve sustainable results.
Want to learn how to cut through the noise about strength and fat loss? Check out Jeff.
Stefi Cohen | @steficohen
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Next, Stefi is a strength and conditioning coach, author, and former powerlifter. She focuses on holistic strength training programs.
Stefi uses her experience as a 25x world record powerlifter (!!) to design fitness programs that are comprehensive and accessible. In particular, she excels at combining strength training with overall health strategies, enhancing both the body and mind.
Stefi’s focus on teaching safe exercise techniques (she’s also a physical therapist) and promoting overall well-being makes her one to keep watching in 2025!
Check Out: Top Canadian Fitness Influencers to Follow
Yoga and Mindfulness Gurus
Jessamyn Stanley | @mynameisjessamyn
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Next, Jessamyn is a body positivity advocate, yoga teacher, and author. She helps her followers embrace yoga regardless of their body type or experience level.
Jessamyn teaches the mental and physical benefits of yoga in a way that supports personal acceptance and self-love. She founded The Underbelly, an online community that offers a queer, accessible yoga space for ALL body types at an affordable price.
Jessamyn’s empowering approach, along with her efforts to broaden the yoga community, make her an influential figure for those looking to disrupt fitness norms and create new inroads into the wellness community.
Dylan Werner | @dylanwerneryoga
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Dylan is a renowned yoga teacher known for combining a deep knowledge of body mechanics with advanced yoga teachings.
His classes combine challenging yoga poses with a strong emphasis on mental focus. He helps to improve both mental sharpness and physical endurance. Plus, he regularly offers workshops that cover the integration of movement and breath as well as techniques to improve balance and flexibility.
Dylan’s practical and insightful teaching style makes him a great resource for those wanting to elevate their yoga business.
Rachel Brathen | @yoga_girl
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Known online as Yoga Girl, Rachel is a New York Times best-selling author and international yoga teacher.
Known for her heartfelt teachings that encourage personal growth and healing, Rachel offers yoga as a tool for emotional and physical well-being. She founded the Yoga Girl Foundation, which focuses on supporting women and children who are survivors of trauma, abuse, and hardship. She’s also a passionate advocate for sustainable living.
Rachel’s approachable style and dedication to fostering a supportive community make her a valuable influencer for anyone looking to bring their values into their online presence.
Check Out: Innovators and Trailblazers: Black Fitness Influencers to Follow
Functional Training Coaches
Kaisa Keranen | @kaisafit
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Kaisa is a personal trainer and fitness educator who creates fun and innovative movement flows for her followers. Her functional workouts are designed to enhance daily life through improved strength and flexibility.
Known for her “Just Move” platform, Kaisa shares various workout programs that focus on functional movement. Her workouts often include mobility drills, full-body strength workouts, high-energy cardio movements, and more.
Ultimately, Kaisa encourages her followers to embrace movement as a joyful part of their daily routine! She’s a go-to for those looking to add creativity and personality to their training style.
Alexia Clark | @alexia_clark
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Celebrated as “The Queen of Workouts,” Alexia’s programs combine a unique blend of strength, agility, and functional training. Each workout is designed to challenge the body in new and exciting ways, making sure no two sweat sessions are the same!
She often runs circuits that incorporate weights for strength, dynamic movements like high knees or lateral bounds for agility, and exercises like planks or medicine ball throws to enhance functional fitness. Her programs are accessible online, making it easy for anyone to start transforming their fitness journey.
Plus, she’s cracked the code on branding, social media, and community building.
Joe Holder | @joeholder
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A Nike Master Trainer and performance coach, Joe takes a holistic approach to health and fitness. He combines functional training with wellness strategies to optimize health and athletic performance.
His signature program, the “Ocho System,” is all about sustainable, integrating targeted physical exercises with nutritional guidance and mental wellness strategies. This well-rounded approach not only improves athletic performance but also overall well-being.
Joe’s programs are widely accessible online. Check him out for an authoritative example of educational content that builds audience loyalty and trust.
Nutrition and Wellness Advocates
Rhiannon Lambert | @rhitrition
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A registered nutritionist based in the UK, Rhiannon is the trusted voice behind Rhitrition — her platform for evidence-based nutritional guidance. Her approach simplifies complex dietary information into practical, everyday diet tips.
Rhiannon helps her clients and followers understand the science of nutrition, making healthy choices accessible and manageable. Whether through her books, podcast, or social media platforms, she’s dedicated to promoting a balanced approach to eating well.
Keep an eye on Rhiannon to learn more about fostering educated and health-conscious communities.
Ella Mills | @deliciouslyella
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Ella advocates for plant-based eating and wellness through her popular books and thriving brand, “Deliciously Ella”. She uses social media to promote a wholesome, plant-based lifestyle.
Ella’s recipes and wellness tips are designed to be practical, ensuring that healthy eating is enjoyable and accessible to everyone. Her success is rooted in her ability to make plant-based eating a delicious adventure in every meal.
Check out her platform for a blueprint on how to market plant-based lifestyles effectively!
Mike Dolce | @thedolcediet
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A fitness guru and weight-cut coach known for his “Dolce Diet,” Mike offers nutrition plans that promote sustainable health and wellness without compromising flavor.
Mike’s practical advice and motivational style help his followers achieve their fitness goals while enjoying nutrient-rich and tasty meals. His programs are a favorite among athletes and fitness enthusiasts looking to take their health to the next level.
Check out Mike to learn how to make healthy meals taste great—your clients will thank you for it.
FREE RESOURCE: The Social Media Cheat Sheet for Personal Trainers
Emerging Trends Among Fitness Influencers in 2025
So, keep an eye on these emerging trends shaping the fitness landscape, promising fresh approaches and opportunities for growth in your fitness biz:
😌 Focus on mental health and wellness
First, more influencers are integrating mental health into their fitness regimes, highlighting the mind-body connection. Alongside physical workouts, they’re sharing content about stress management, mindfulness, and mental resilience.
Tap into this trend by expanding your services to cater to both physical health and overall well-being, which could potentially expand your client base and improve client retention.
🌱 Sustainable fitness
Next, the push towards sustainability is gaining momentum, with influencers advocating for eco-friendly practices in fitness. This includes promoting workouts that require minimal equipment and emphasizing lifestyle habits with low environmental impact.
Leverage this trend by incorporating sustainable practices in your facilities or training programs, which can attract eco-conscious clients!
📱 Digital community building
Finally, fitness influencers are increasingly using technology to foster a sense of community online. Alongside platforms like Instagram and YouTube, they’re using (and creating) dedicated apps to create interactive, supportive spaces for followers!
Embrace this trend by using digital tools (like your own custom branded app) to bring people together, offer virtual classes, and foster a supportive network that keeps your members motivated and connected.
Fuel Your Fitness Biz Success with ABC Trainerize
Now that you’re on top of the best fitness influencers to follow, it’s time to take your fitness biz to the next level. Enter ABC Trainerize.
We’re here to help take your coaching online so you can deliver an amazing training experience that keeps your clients coming back for more!
Plus, with fitness, nutrition, and habit-coaching features, not to mention in-app messaging, progress tracking, and more — we’ve got everything you need to motivate and inspire. 💪
Over 400,000 fitness pros are using ABC Trainerize, join them by starting a free 30-day trial today!
