Client Engagement•Sales and Marketing The Top UK Fitness Influencers to Follow

Victoria Cowan

Featured Image_The Top UK Fitness Influencers to Follow

Digital fitness and well-being is still BOOMING. And, the global market is expected to reach a whopping US$65.73 billion this year. 🚀  Now, while the US has the biggest market for digital fitness and well-being— UK influencers should not be underestimated. 

In fact, the UK is crushing it in the fitness influence game. With some of the most engaging personalities in the industry! These pros across the pond have transformed their expertise in training, sports, nutrition, and more into thriving online businesses.

Check Out: How to Make Money as a Fitness Influencer

Want to level up your fitness business? Being a fitness influencer isn’t just about fame and free swag. It’s about creating additional revenue streams and forging genuine connections with your target audience. All to build a futureproof biz.

This blog covers top UK influencers to show you just how far influence can travel. Read on for inspiration about niches, content types, and more! 

📝Want More? Top Fitness Influencers to Follow in 2025: Inspiring Your Fitness Journey

Top UK Fitness Influencers to Follow

From Love Island stars who’ve become fitness moguls, to content creators who make burpees bearable, the UK’s most engaging fitness influencers prove there’s more than one way to inspire a nation to move.

Lucy Davis | @lucydavis_fit

 

 

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Instagram: 779K
TikTok: 203.4K
YouTube: 281K

First up, this former pro swimmer is taking the UK by storm with her fitness content! As a fitness model and personal trainer, Davis champions a refreshingly balanced approach to health. 

She’s not afraid to get real about her past struggles with sport-related eating disorders. This authenticity shines through in her advocacy work. Lucy was among the first to celebrate Swim England’s ban on weighing children. 

Today, her content spans practical workout tips, intuitive eating guides, and honest conversations about body image. It’s this mix of expertise and vulnerability that makes her stand out in the digital fitness space!

Meggan Kirkland | @meggangrubb 

 

 

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Instagram: 1.3M
TikTok: 464.2K
YouTube: 548K

Next, British fitness entrepreneur Meggan Kirkland (nÊe Grubb) is redefining what it means to build an empire in the wellness space. 

She’s the founder of two thriving businesses: Beyond, a health and well-being app with over 2 million (!!) completed workouts. She’s also the founder of  Bluee. It’s an ethically-produced and adaptable activewear line inspired by transformation from caterpillar to cocoon to butterfly. 🦋

Kirkland believes that true strength true strength encompasses body, mind, and soul. Through her content and products, she’s built a supportive community where women can embrace their unique fitness journeys. 

📝Check Out: The Top 15 Fitness TikTok Influencers to Follow for Daily Motivation

Joe Wicks | @thebodycoach 

 

 

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Instagram: 4.8M
YouTube: 2.84M

Joe Wicks, better known as “The Body Coach,” transformed from a park bootcamp trainer into one of Britain’s most influential fitness figures. His journey began handing out flyers at train stations. Now, he’s helped over 600,000 people transform their lives through his accessible approach to fitness and nutrition.

During the COVID-19 pandemic, his “PE with Joe” YouTube sessions became a global phenomenon. Ultimately earning him both an MBE and a Guinness World Record for the most viewers on a fitness livestream. His #Leanin15 recipe videos and bestselling cookbooks have redefined quick, healthy cooking for busy people.

Through his Body Coach app and social platforms, Wicks continues his mission to help people feel “fitter, healthier, and happier”—no matter where they are on their fitness journey.

Courtney Black | @courtneydblack

 

Instagram: 819K
YouTube: 61.8K 

Next, personal trainer and fitness coach Courtney Black has transformed her struggles into strength. After battling an eating disorder during her dance career—where she was pressured to maintain an unsustainably low weight—she found a healthier path through balanced fitness and nutrition.

Today, she champions the message that “there’s more to life than having a flat stomach.” Her approach resonates, and over 300,000 “warriors” have transformed their lives through her fitness app, which offers everything from home workouts to personalized meal plans.

Through her content and coaching, Black combines practical fitness advice with mental wellness support, helping people feel stronger, healthier, and happier—without the toxic diet culture she once experienced. We love to see it!

Check Out: The Top US Fitness Influencers to Follow

Michael Griffiths | @mac_griffiths_

 

 

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Instagram: 960K
YouTube: 4.56K 

Former firefighter turned personal trainer Michael Griffiths knows what it’s like to struggle with fitness. He was “the fat kid in school” before starting his fitness journey. After overcoming disordered eating, he discovered the power of balanced nutrition and sustainable training, shaping his down-to-earth coaching approach.

Following his memorable stint on Love Island UK’s fifth season, Griffiths turned his fitness passion into Hustle As One, a game-changing training program. His philosophy? You don’t need to live in the gym to see results. Instead, he offers personalized workout plans and nutrition guidance that actually fit into hectic schedules. 

Through his content and coaching, Griffiths tackles both physical and mental transformation, helping clients smash through their barriers while keeping it real. 🙌

Natalie Long | @nat_runs_

 

Instagram: 318K
TikTok: 1.1M
YouTube: 265K

From ticking off her first road marathon with just her mum’s old Casio watch and a single energy gel, to conquering 50-mile ultras, Nat Long provides serious ultrarunning inspiration. Her journey started with the Brighton Marathon in 2019, where she learned firsthand that marathon running isn’t always Instagram-perfect—but that’s what makes it real.

Known for her engaging “run until you see” videos that have blown up on TikTok and Instagram, Nat shares the ups and downs of distance running with refreshing honesty. Through her content and community building, she shows that ultra running isn’t just for elite athletes—it’s for anyone willing to lace up and give it a go! 

Recently a new mum, she continues to inspire others by showing how running fits into real life, sharing everything from training tips to staying active while pregnant. 

📝Read More: 7 Top Plus-Size Fitness Influencers to Follow on Instagram

Emerging UK Fitness Influencers to Watch

Next, let’s dive into this list of up-and-coming UK influencers. 👇

Victoria Niamh Spence | @victorianiamh

 

 

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Instagram: 165K
TikTok: 28.1K
YouTube: 2.17K 

After battling a vicious eating disorder, Niamh Spence has transformed her pain into purpose. As founder of The Glow Up Project, she’s on a mission to show women that true confidence comes from within. To her, the real “glow up” isn’t about changing your appearance—it’s an inside job. 

She’s a former host of the BBC podcast “Fit and Fearless.” Today, she’s actively building a community that champions self-love through workshops, public, and social content. 

Adam Maxted | @adammaxted

 

Instagram: 201K
TikTok: 10.2K
YouTube: 1.28K 

From reality TV contestant to professional wrestler, Adam Maxted has built a unique path in fitness. Standing 6’3″ and weighing 235 pounds, the Belfast-born athlete proves that physical transformation and mental strength go hand in hand.

As a professional wrestler turned mindset coach, he combines his experience in the ring with his passion for personal development. Since his Love Island appearance in 2016, Maxted has established himself as a championship wrestler and sought-after personal trainer.

Through social media and personal coaching, he shares his philosophy that success—whether in the ring or the gym—starts with mastering your mindset.

Laura Zialor | @laurazialor

 

 

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Instagram: 17.1K
TikTok: 4.21K 

British high jumper Laura Zialor embodies resilience in athletics. After representing Great Britain at the World Championships and Commonwealth Games, the Buckinghamshire-born athlete faced a career-threatening Achilles injury in 2023.

Rather than let it derail her dreams, she dove into advocacy. When funding challenges arose during her recovery, she successfully crowdfunded her surgery while highlighting the need for better support for athletes. 

Now an online coach specializing in fitness, rehab, and performance—especially after an injury—she shares her journey of coming back stronger. 💪

Check Out: The Top Canadian Fitness Influencers to Follow

Reach Your Full Potential with ABC Trainerize

These UK influencers show that success comes in many forms. From overcoming personal challenges to creating thriving online communities, they’ve proven that authenticity and adaptability are key to growth. 

Whether you’re just starting out or looking to scale your existing business, ABC Trainerize provides the tools you need to follow in their footsteps.

Our all-in-one platform helps you create custom workout programs, track client progress, manage nutrition plans, and build your online presence—all while maintaining that personal touch that makes great trainers stand out. 

Ready to transform your passion for health and fitness into a thriving business? Let ABC Trainerize help you write your success story! 🚀

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Victoria Cowan

Victoria is a former academic and customer success guru turned content writer for paradigm-shifting B2B SaaS companies. Blending deep expertise in technology and professional services, she excels at creating highly relevant, value-packed content that helps brands stake their claim as industry leaders. Though her high school's 'Female Athlete of the Year' trophy may be gathering dust, she still brings that competitive spirit to everything she does. When not tapping away on her mechanical keyboard, you'll find Victoria listening to podcasts and devouring Netflix's latest series—all while clocking miles on her walking pad.

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