Did you set out with the goal of increasing your personal training sales this year? Are you stuck for ideas on how to bring in more clients to your fitness business? Well, you’re in luck! We have some great (and simple) suggestions to help you build your business!
Client Referral and Rewards Program
Let’s be honest–everyone loves discounts and free stuff! There’s no getting away from it. If you offer any type of sale, incentive, or prize for doing something, the majority of people are going to be all over that!
Here are 4 ways to start a client referral and rewards program for your personal training business:
#1: Make social media work for you
It’s safe to say the majority of your online training clients are on social media in some way or form (this might even be the way they found you?). If they are all using social media, why not have them do a little marketing work for you? Create a rewards program for clients who share a picture on social media (a post-workout selfie or something) and mention your company or tag your company in their post.
Check Out: The Ultimate Guide to Instagram Marketing for Fitness Professionals
#2: Give clients credit to their account for each new client they refer to your business
This is a great way to reward clients for speaking positively about you as a trainer or your business–and it is worth the every dollar. Word-of-mouth marketing is one of the best ways to bring in new clients, and if your existing clients know they might get their next month of training for free if they bring you a referral, they might be more inclined to help you recruit!
Check Out: Share the Love with the ABC Trainerize Affiliate Program
#3: Give clients points or account credit for sharing completed workouts from the ABC Trainerize app
ABC Trainerize has an awesome feature that clients can share their completed workouts or milestones right to their social media. This is a great form of marketing for your business. Think about how many new potential clients you can reach through all of your clients’ Facebook friends! And it won’t cost you much to offer existing clients a little incentive to share to their Facebook account in order to help get more clicks to your company page or website.
#4: Create a leaderboard
A great way to get clients motivated to complete their workouts and make progress is to get them to compete! Everyone loves a good challenge, right? Create small challenges for your clients and have them compete against each other for a great prize.
One idea is to run fitness challenges where you give clients points for: completing their workouts, sharing their workouts social media and tagging your company account, uploading their progress photos within ABC Trainerize, referring new clients, etc.
You can create your rewards and referral credits on a scale that is realistic to your programs and programs costs. Just be sure to make the rewards sufficient enough to make people actually want to participate and help you build your business.
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Come see for yourself by signing up for a 30-day free trial below today!
