When we caught up with Mike earlier this year in Sydney, he was hard at work with the final edits of his book, Unleash Your Alpha. Mike is a great example of a personal trainer that is building brand awareness through multiple channels – books, social  media, magazines, and lastly word of mouth referrals.  His in-person fitness business, online brand personality and online training services all serve in tandem to magnify his brand recognition as a premier trainer in Australia.

Check out his new book here at http://unleashyouralphabook.com/.

Mike loves using Trainerize, as it allows him to travel and keep in touch with his clients. It keeps his clients connected with him through in-app messaging, and accountable through workout tracking when they are training with him online.

Congrats Mike! We’re excited to grow with you and support you as you scale!