Having a strong online presence is no longer a nice-to-have—it’s a must! And, as a personal trainer or gym owner, your website is the go to place to post your contact info. It’s also your digital storefront, your portfolio, and your first impression. So, whether you’re starting your fitness business or looking to scale, a great website can help you showcase your brand, attract new clients, and grow your business.

But don’t worry! Creating a professional-looking website doesn’t have to be complicated (or expensive). And, thanks to website builders, you don’t need coding skills  either. In this post, we’ll explore some of the best website builders available for personal trainers, and break down what to look for in a website builder to ensure your site is set up for success.

Ready to build your digital fitness empire? Let’s dive in!

What to Look for in Fitness Website Builders

When it comes to website builders, there’s tons of options out there that cater specifically to personal trainers—some even include features like class scheduling, client management, and e-commerce tools to sell your services and products. So, with all these options, how do you choose the right website builder for your personal training business? Here’s  some key features you’ll want to keep in mind:

• Ease of use: Let’s face it—you’re probably not a tech expert, and that’s okay. Look for a platform that’s easy to use, even if you’ve never built a website before.
• Customization: You want your site to reflect your brand. A good builder will offer customizable templates so you can showcase your unique style and services.
• Mobile optimization: Most of your clients will likely check out your site on their phones, so make sure the builder you choose creates mobile-friendly websites.
• SEO tools: Your website needs to be found by potential clients! Look for platforms that offer SEO (search engine optimization) tools to help your site rank higher in search results.
• Integration with booking and payment systems: You want your clients to easily book sessions and pay for services directly through your website. Make sure the builder you choose integrates with these types of systems.

What your Fitness Website Needs to Highlight to Succeed

A great personal training website works for you when it comes to attracting new clients. Here’s what pages you should highlight to capture clients and get them excited about working with you:

About you

Share your story! Potential clients want to know who they’re working with. Highlight your qualifications, experience, and personal training philosophy.

Services

Make it crystal clear what you offer—whether it’s 1:1 training, group sessions, online coaching, or nutrition guidance.

Client testimonials

People trust reviews and success stories. Showcase the progress your clients have made to build trust with potential leads. Instead of just having a testimonial page, sprinkle impactful testimonials throughout your entire website! 

Booking and pricing

Don’t make potential clients dig for info. Clearly outline your pricing and make it easy for people to book a session with you.

FREE RESOURCE: The Ultimate Pricing Guide for Personal Trainers and Online Coaches

Contact info

A strong call to action is a must. Include your contact info prominently so clients can reach out or sign up for a consultation quickly.

9 of the Best Fitness Website Builders for Personal Trainers and Gyms

Now that you know what to include in your website, here are the top 9 fitness website builders for personal trainers. 

#1: Wix (Paid Plans)

Wix is a fan-favorite, and for good reason. With hundreds of templates (including fitness-specific ones), a drag-and-drop editor, and a ton of customization options, it’s a solid choice. Plus, the paid plans remove ads, offer your own domain, and provide premium support. What’s not to love? 

#2: Squarespace

Squarespace is known for its sleek, modern designs that are perfect for building a professional-looking fitness website. This website builder is user-friendly, packed with useful features like appointment booking, and integrates easily with social media platforms.

#3: Site123 

While Site123’s free plan is great for beginners, the paid plans are where the magic’s at.  These plans unlock key features like ecommerce tools, custom domains, and ad-free browsing. It’s ideal if you want simplicity without sacrificing essential business tools.

#4: WordPress.org

Although it’s a bit more technical, WordPress.org is a great website builder for PT’s. With endless plugins and themes, you can build a site that looks and functions exactly the way you want it too. Still, because it’s more technical than most other options, you’ll want to be ready to dive into customization or hire someone to help you set it up.

#5: Weebly

Weebly’s paid plans take their free offering to the next level, giving you access to more design tools, custom domains, and advanced ecommerce features. It’s great for trainers who want to run a fitness blog and sell products or services online.

#6: uKit

uKit is perfect for trainers who want a quick and easy way to get their site up and running. It offers an intuitive interface and ready-made templates specifically for service-based businesses like yours. Plus it’s affordable and has a range of features to showcase your personal training services and success stories.

#7: FitPro Site

FitPro Site is specifically designed for fitness professionals. However, it’s not as customizable as other platforms. That said, it’s laser-focused on fitness websites, so it offers everything you need as a personal trainer—class bookings, membership sales, and even an online store.

#8: Zyro

Zyro is another solid choice for personal trainers. This website builder offers easy-to-use templates and affordable pricing. You can customize your website, set up an online store, and even use AI tools to improve your SEO and content. Its clean designs and simple editor make it a great option if you want to focus on functionality.

#9: IM Creator

IM Creator is a lesser-known but powerful platform with some unique features like free plans for non-profits and students. It’s not as widely used as some of the bigger names, but it’s a great option for trainers who want to create a standout and visually impressive website.

Build your Online Presence and let ABC Trainerize do the Rest

Lastly, a well-designed website is your gateway to attracting new clients and showcasing your expertise, but it’s only one piece of the puzzle. Once you have your website up and running, ABC Trainerize will help you take everything to the next level.

Here’s how:

• Client management: Track progress, set up custom workouts, and manage nutrition plans all in one place. No more juggling spreadsheets or endless email threads.
• Online training: Expand your business beyond the gym! With ABC Trainerize, you can offer virtual training sessions, making it easy for clients to train from anywhere in the world.
• Automated features: Save time with automated check-ins, reminders, and goal-setting features. Focus on what you do best—helping your clients reach their fitness goals—while ABC Trainerize handles the rest.
• Custom Branded App: Imagine your own app where clients can access their workouts, nutrition plans, and progress tracking. With ABC Trainerize, your business can have its own custom-branded app, making it feel personal and professional.
• Seamless integration: From payment processing to fitness tracking apps, ABC Trainerize integrates effortlessly with your website and the tools your clients are already using.

Build your site, showcase your skills, and let ABC Trainerize help you grow your fitness empire.

Let’s do this! Download your free 30-day trial today.