Hey there trainers, let’s talk about selling your personal training services. We know, selling can feel kind of awkward, but trust us—it doesn’t have to! Whether you’re working in the gym or online, there are some super simple ways to get people excited about what you offer without sounding like a pushy salesperson.

Afterall, selling is really just about helping people realize how you can help them crush their goals. So, let’s break it down step by step so you can start building your business and growing your client base like a pro!

5 Tips for Selling Personal Training

#1: Get those leads

First things first—you need people to sell to! Whether it’s the person lifting weights next to you in the gym or someone who’s been stalking your Instagram fitness posts (you know the ones), you need to turn those curious onlookers into potential clients. And, the easiest way to grab leads is by sharing fitness tips online, offering free content, or running a fun fitness challenge. Just get them in the door, and ABC Trainerize can help you keep track of all those leads like a boss.

#2: Offer a free trial

Who doesn’t love free stuff, right? Offering a free trial session or class is the perfect way to show off your skills. It’s low-pressure and gives people a chance to see how you can help them hit their goals. Plus, once they’ve had a taste, they’re way more likely to stick around for more. Follow up through ABC Trainerize with a friendly message after their trial—nothing too pushy, just a nudge to sign up for the real deal.

#3: Ask the right questions

Here’s the thing: people love to talk about their goals, struggles, and fitness dreams. So, instead of doing all the talking, ask them what they want to achieve. “What are your biggest fitness goals?” or “What’s been holding you back?” are great convo starters. This way, you can show them how you’ll help them reach those goals. It’s less about selling and more about figuring out how you can be their fitness guru.

Free Resource: A Complete Pricing Guide for Personal Trainers and Online Coaches

#4: Handle objections like a pro

You’re going to hear excuses—it happens! Things like, “I don’t have time” or “I’m not sure I can afford it” will pop up. But no worries! If they say they’re too busy, explain how you can work with their schedule (hello, online training). If budget’s the issue, break down the long-term benefits of investing in their health. It’s all about helping them see the value in what you offer without being pushy.

#5: Seal the deal

When the time feels right, ask for the sale. Don’t overthink it! If you’ve been listening, offering value, and showing them how you can help, it’ll feel natural. Something as simple as, “So, how about we get you started on a training package?” works wonders. Keep it chill and confident—they’ll be more likely to jump in.

How to Sell Personal Training on the Gym Floor

If you’re on the gym floor, you’ve got a built-in audience! The trick is to make yourself approachable. Say hi, offer to help someone with a machine, or give them a quick form tip. Once you’ve broken the ice, it’s easy to mention that you’re a personal trainer and that you’re happy to help them reach their goals.

• Be visible: Hang out where your future clients are!
• Show your skills: Offer advice or demo something cool.
• Offer a consultation: Get the conversation rolling with a free consultation to show them how you can help.

How to Sell Personal Training Online

Selling personal training online is where things really get exciting because now you can reach clients anywhere. Here’s how to make it work:

• Social proof is gold: Share client success stories, before-and-after pics, or testimonials on your social channels.
• Virtual consultations: Hop on a Zoom call to chat about their goals and how you can help (and, hey, it’s also a chance to see if you vibe with each other).
• Simple packages: Make it easy! Create straightforward packages, like monthly virtual coaching or self-paced programs. Use ABC Trainerize to manage everything so you can focus on your clients, not the admin stuff.

Free Resource: Social Media Cheat Sheet for Personal Trainers

How to Upsell as a Personal Trainer

Already got clients? Great! Now let’s talk about upselling. It’s not about squeezing more money out of people—it’s about offering them even more value.

• Add nutrition coaching: So many clients struggle with food. Offer them a nutrition add-on to complement their training.
• Bundle it up: Create packages that combine training with extra perks, like mobility work or weekly check-ins.
• Accountability programs: Offer ongoing support through monthly accountability check-ins or additional online coaching.

How ABC Trainerize Can Help Grow Your Fitness Business

Now that you’ve got the tips to start selling your personal training services, let’s talk about some of the ways ABC Trainerize can help make your life easier and help grow your PT biz!

• Lead management: Track and nurture your leads like a pro. ABC Trainerize’s tools help you stay on top of potential clients, so no one slips through the cracks.
• Client communication: Keep the conversation going with built-in messaging features. Follow up with free trials, send workout reminders, or simply check in—all from one convenient app.
• Virtual training: Train clients anywhere, anytime. Whether it’s one-on-one or through on-demand programs, ABC Trainerize lets you deliver workouts online and still stay connected to clients.
• Automated follow-ups: Set up automated messages to stay in touch with clients and leads. That way, you can remind people to book sessions or offer upsells without lifting a finger.
• Progress tracking: Keep your clients motivated by tracking their progress. ABC Trainerize lets you log workouts, nutrition, and body metrics so clients can see their results in real-time.
• Smart Meal Planner: Boost your upsell game by offering meal plans! With the Smart Meal Planner, you can provide personalized nutrition coaching that ties right into their fitness goals.

When you sell personal training, you don’t have to feel awkward or stressed! With the right mindset and tools like ABC Trainerize, you’ll be closing deals, growing your client base, and building a business that thrives. So go ahead—get out there and start selling like a pro!

Take ABC Trainerize for a test ride and sign up for a 30-day free trial today!