Whether you’re new to the world of personal training or looking to level up your game, one thing’s for sure: having a solid business model is key to your longevity and success. So, let’s dive into the personal training business models that are lighting up the industry—and find the right fit for you!

Why a Sustainable Business Model Matters

It’s no secret that when it comes to business, it’s all about that long game. And a sustainable business model keeps you strong, steady, and ready to roll, just like a solid fitness foundation does for your clients. With the right setup, not only will you be able to grow your biz, you’ll also manage to keep up with trends, and stay pumped about what you’re doing every day. Now that’s a win-win.

Stay Current, Stay strong: Adapting to Industry Trends 💪

As you know, the fitness industry doesn’t sit still, and neither should you! That’s why keeping an eye on new trends is like adding new moves to a workout routine. It keeps things fresh, challenging, and, most importantly, helps you give your clients the best experience possible. Let’s get you in the know so you can choose the personal training business model that works for you. 

The Classic: Traditional In-Person Training

In-person training? It’s the OG of the fitness world, where you can connect, motivate, and give hands-on guidance to clients. This model is still rocking for a reason, it works! So, be sure to look at it as a sustainable way to keep your business thriving. 

One-on-one sessions

The most logical way to incorporate this into your business is with one-on-one training, it’s the ultimate personal touch. You’re there, cheering your client on, pushing them when needed, and watching every rep like a hawk. It’s perfect for clients who crave that close connection and tailored workout. And these days with so many businesses moving online, people are craving that good old human contact. 

Small group training

Next, within this model, small groups bring the community vibe, and clients love it. Plus, you’re training more clients at once—win-win! This model is personal enough to keep clients engaged but social enough to give them that squad energy they need to push themselves further. 

Going Virtual: The Online Training Model

Now, let’s take a look at the digital world! Online training opens up endless possibilities to connect with clients far and wide. Ready to hit that global reach? Here’s how:

Virtual training sessions

First, virtual sessions keeps things real-time with your clients, but without the commute. It’s flexible for both you and them, making it a great option for clients who like to work out wherever they are.

Hybrid (in-person + virtual) training

Want the best of both worlds? Hybrid training lets you mix in-person and online sessions, which is perfect for clients who love the option to switch things up based on their schedule. This model lets you combine the best of both worlds. 

Keep It Consistent: Subscription-Based Programs

Let’s talk memberships! With a subscription model, clients get regular access to your best workouts and you get that steady revenue stream. We’re pretty confident that with this model, everyone’s winning.

Monthly membership packages

Gym membership packages are like a gym pass for your clients, but it’s all you, all the time. Include video libraries, workout plans, and even nutrition tips to give them everything they need for ongoing results. 

PS: ABC Trainerize is the perfect platform to help you create it!

Pre-recorded video libraries

Video libraries are a game-changer for your clients and your schedule. Clients can work out on their own time, and you get to help more people without adding extra hours to your day. It’s the perfect model for clients on the go, and it helps you create a wider global reach. 

Finding Your Niche: Specialized Training

Going niche can make you the go-to expert for a specific crowd. You’re not just another trainer—you’re the pro they’ve been looking for.

From seniors and athletes to new moms or people recovering from injuries, specializing lets you deliver big-time results to a specific group, helping you stand out and serve with purpose.

When you go niche, you’re tailoring your programs, building loyalty, and creating a reputation. Plus, word of mouth? It’s HUGE when you’re known as “the expert” in a specific area.

Next Level: Corporate Wellness Programs

Corporate wellness is growing fast, and bringing fitness into the workplace is a business model that means tapping into a new audience that’s eager for health.

Corporations are all about keeping their teams healthy. By partnering up, you’re helping employees get fit, reduce stress, and stay productive.

Corporate clients mean lots of employees who need fitness guidance, and it’s a reliable source of income for you. A few corporate clients could be a big game-changer in the overall trajectory and sustainability of your business. 

Getting Paid: Pricing Strategies for Personal Trainers

Pricing isn’t just about what a session costs. It’s about how clients see your value and invest in their health.

Value-based pricing

Value-based pricing means clients pay for the results you help them achieve, not just time on the clock. When they see the value, they’re more likely to commit long-term.

Offering tiered services

Think of tiered services as bronze, silver, and gold packages. It lets clients choose their level of commitment, making your services accessible at different price points while giving you room to upsell.

🙌 FREE Resource: The Ultimate Pricing Guide for Personal Trainers and Online Coaches

Marketing Like a Pro: Scale Your Fitness Business

Even if you’re the best trainer out there, no one’s signing up if they don’t know you exist! Get your marketing muscles flexed and start scaling your biz like a pro.

Building an online presence

An online presence is like a digital business card. With a great website and social media, clients can learn all about your style and expertise.

Leveraging social media and testimonials

Show off your client wins! Social proof is powerful, and clients are more likely to sign up when they see results. Share your testimonials and show how you’re changing lives no matter what business model you choose.

🙌 FREE Resource: The Social Media Cheat Sheet for Personal Trainers

How ABC Trainerize Can Help You Build the Perfect Training Business

No matter what business model you choose, you need the right tools to make it happen. That’s where ABC Trainerize comes in. Think of us as your all-in-one sidekick, here to streamline your work, save you time, and make managing your business feel like a breeze. Here’s how we can help:

• Manage Clients from Anywhere: Going online or hybrid? ABC Trainerize lets you connect with clients virtually, so you’re never out of reach. Share workout plans, offer live feedback, or send voice messages to check in—no matter where you or your clients are. 
• Automate and Scale with Ease: Subscription models? Pre-recorded video libraries? We’ve got you covered! With ABC Trainerize, you can set up video libraries, create pre-scheduled programs, and even offer subscription packages, giving you steady income without spending more time on the clock. 
• Personalized Program Creation: When it comes to niche training or corporate wellness, a personalized touch goes a long way. ABC Trainerize helps you design and deliver tailored programs for each client or company, whether it’s for seniors, athletes, or corporate groups. Plus, we offer easy tracking so clients can see their progress in real time. 
• Seamless Payment and Membership Management: Whether you’re setting up value-based pricing, tiered packages, or monthly memberships, ABC Trainerize helps you manage client payments and memberships in one place. No more juggling apps or spreadsheets—just simple, streamlined billing. 
• Powerful Marketing Tools: ABC Trainerize can even help you expand your client base by integrating with your social media and sharing client success stories directly from the platform. Your clients can celebrate their progress on social, which helps spread the word and bring in new clients.

Build Your Fitness Business with ABC Trainerize

Choosing the right business model is just the start. With ABC Trainerize, you’re equipped with tools that help you manage, grow, and thrive. We’re here to support every step of your journey—whether you’re training in person, building an online community, or partnering with corporate clients. So let’s build that dream training business together, ABC Trainerize-style!

Start your free 30-day trial below today!