Hey there, fitness pros! Does it feel like the rules of social media are constantly changing? If you’re anything like us, it might feel like a never ending game of catch-up. And, because we don’t want to leave you behind, we’ve come up with a list of the best strategies to keep your social media in 2025 strong and your business booming.
📝 FREE RESOURCE: The Personal Trainer Social Media Cheat Sheet
Ready to crush it on social? Stick with us, we’ve got you covered!
Social Media Sales: As Important as Ever in 2025
You already know this, but gone are the days where social media was just a place to post your workout selfies and smoothie bowls. Nowadays it’s a powerhouse for sales! Whether you’re selling online training programs, fitness apparel, or nutritional plans, social is where your clients are hanging out ready to buy. So, let’s make sure you’re maximizing your sales potential!
Here are the 8 keys to social success in 2025 for fitness pros.
The Top 8 Social Media Trends in 2025
Trends….. They’re always changing. This year we’re saving you the hassle of trying to keep up on your own with the top 8 trends in 2025. Take a read, and watch your engagement soar!
#1: AI-generated content
If you’ve been sleeping on generative AI, it’s time to get onboard! Fitness pros across the industry are using tools like ChatGPT to write social media captions, create training video scripts, generate custom images, and draft intake questionnaires as well as training and nutrition plans for their clients. AI tools will save you tons of time – but don’t forget to keep it real and stay true to you and your brand!
Last year AI was an emerging trend, but now it’s here to stay—and anyone not using it will get left in the dust. Don’t let that be you!
Check Out: Artificial Intelligence: AI for Personal Trainers
#2: A more calculated approach
These days return on investment is more important than ever. Because of this, every post, story, and paid ad needs to be part of your bigger strategy to drive results. So be sure to track your analytics, see what’s working, and then double down. Don’t be afraid to stop something that isn’t working, especially if it’s costing money – you’ve tried, and it just wasn’t meant to be!
#3: Less is more
Posting less but more frequently is the new mantra. So, instead of overwhelming your followers with multiple posts a day, start to focus on quality and consistency. Think of daily stories, regular informative posts, and engaging reels to keep your audience hooked without overloading them.
Check Out: The Ultimate Guide to Instagram Marketing for Fitness Professionals
#4: Entertainment matters
Let’s face it, social media is all about entertainment. Whether it’s a funny workout blooper, a behind-the-scenes look at your training sessions, or a dance challenge, keep it fun and engaging. People love to be entertained, and it makes your brand more relatable.
#5: Short-form video dominance
Short-form videos are here to stay! Platforms like TikTok, Instagram Reels, and YouTube Shorts are where it’s at. These bite-sized videos are perfect for quick workouts, fitness tips, and motivational snippets. They’re easy to create and can go viral in no time. What’s not to love about this trend?
Read More: TikTok Fitness Trends: A Guide for Personal Trainers
#6: Authenticity rules
In 2025, authenticity is key. People want to connect with real humans and their stories, not just polished brands. So share people’s (including your own!) journeys, struggles, and successes. Be genuine and transparent – it builds trust and fosters deeper connections with your audience.
#7: Social commerce is in
What’s social commerce? In a nutshell, it’s using social media to sell products and services—something you might already be doing! Instagram, TikTok, Facebook, and Pinterest make it super easy for customers to complete their entire shopping experience without having to leave the platform. Fitness pros who are killin’ it online know the best shopping experience is a social one.
#8: Community building
Building a strong community around your brand is key. So create Facebook groups, host live Q&A sessions, and encourage user-generated content. A supportive community not only boosts engagement but also turns your followers into loyal clients. It’s a win-win!
How Social Media Trends in 2025 Affect Your Strategy
Let’s break it down….
Evolving trends are shaping the way we approach social. And as fitness professionals, adapting to them is key. Here’s how you can incorporate them into your overall strategy:
- Leverage AI: Use AI to streamline your content creation. Tools like ChatGPT can help you make content creation, and design tools like Canva can make your posts pop!
- Stay consistent: Pick your platform(s) and be consistent with their specific features (e.g., Instagram Stories, TikTok trends). This helps your audience know what to expect and where to go to get the latest info.
- Focus on ROI: Set clear goals for your social media efforts. Use analytics to measure success and tweak your strategy accordingly.
- Quality over quantity: Plan your content calendar with a focus on high-quality, engaging posts. Remember, make every post count!
- Entertain and educate: Combine entertainment with valuable fitness tips. This balance keeps your audience engaged and coming back for more.
- Embrace short-form video: Increase your visibility and reach by creating quick, engaging videos that highlight your expertise and personality.
- Be authentic: Share your real self with your audience. Your authenticity will resonate and build trust.
- Foster community: Engage with your followers and create a sense of belonging. A strong community will support and promote your brand.
So, What’s Trending on Social Media Today?
At ABC Trainerize, we’re here to help you navigate the latest and greatest social media trends. Our platform helps you take your business and your strategy to the next level.
Let’s make 2025 the year you dominate social media and grow your fitness business like never before! Ready to get started? Let’s do this – sign up for your free 30-day trail below! 💪📲
