Top 3 Mistakes Fitness Professionals Make with TikToks and Reels September 26, 2022 If you’re not living under a rock, chances are you are a frequent user of TikToks and/or Instagram…
Training for the Generations: How to Support Clients from Boomers to Gen Z August 24, 2021 Each generation experiences a different version of the world—and it impacts everything from how they vote, how they…
Past, Present, Future: How to Segment Your Marketing for Different Client Pools June 29, 2021 As a personal trainer, it’s important to always be marketing to your audience. No matter how many clients…
4 Tried and True Ways to Land New Clients May 26, 2021 Oh boy, here comes the hard part of running your own fitness business. Attracting new clients. And I’m…
When Should Trainers Give Fitness Freebies? May 6, 2021 Providing value through your programs and marketing is important, but where is the line between giving value to…
Why Cross-Promotion Should Be Your Fitness Business’s Secret Marketing Sauce March 30, 2021 Cross-promotion is the single most efficient way to make the most out of your fitness business, grow your…
How to Make Your Fitness Business Stand Out on Instagram November 9, 2020 It’s no surprise that if you want your fitness business to be visible online, you need to be…
Inclusivity vs. Target Demographics: How to Balance Your Marketing June 22, 2020 As a trainer, I’m sure you’ve heard the following phrases more times than you can count: “Find your…